Blog

Brands are increasingly shifting their marketing dollars to influencer marketing, and micro-influencers are getting a larger slice of the marketing dollar pie every year. Have you ever wondered how to become a micro-influencer?  I’ll show you exactly how in this post. But first, we need to understand a little

Jim “Mattress Mack” McIngvale is a beloved and legendary businessman in Houston, Texas.  He is well known for his love of God, family, and generosity. Yet, he may be better known for his ~$10 million World Series bets on his hometown Astros placed to offset another big bet -

As a marketer, “Shiny Ball Syndrome” is a constant battle. I often get distracted by the latest marketing technique or the latest growth hack. A few times, these distractions came with a positive result. But most of the time, it simply leads to a loss of productivity. In this

After studying 100’s of ultra-successful people with unbreakable confidence, a pattern has emerged. The most successful people typically fall into two categories: They have a level of unbreakable confidence that is almost off the charts. They had low confidence, but an enormous chip on their shoulders. They need to

Photo via Andrius Petrucenia | CC BY-SA 2.0 Conor McGregor. The GOAT.  You can argue all day about who is the greatest pound for pound fighter in MMA. Georges St.-Pierre, Anderson Silva, and Jon Jones are all contenders for that namesake. But Conor McGregor is the ultimate GOAT when it comes to

Growing a business is tough. Let’s face it. If you are like most business owners, your main focus is how to grow revenue. Business owners are working tirelessly to drive traffic to their website, get people to their store, or set appointments.  Maybe they wonder how their competitors are