Growth That Scales

Do you want to get free press for you or your business?Getting press is easier than you think, and I’ll show you exactly how if you just keep reading.Why listen to me? Well, I’m not famous, an influencer, nor am I the CEO of a hot new startup. In fact, I tend to hide behind the scenes like a puppet master quietly helping companies grow.Still, you’ll find me in Inc

How to Increase Average Order Value (AOV)Average order value (or AOV) is one of the most important metrics in both brick and mortar and e-commerce businesses.A high AOV, relative to your competitors, is a high predictor of success in a profitable and scalable business.Below, I’ll share 53 ways to increase your average order, increase your profit, and provide more value to your clients.ContentsChapter 1AOV FundamentalsChapter 2Building Trust & AuthorityChapter 3Pricing

Brands are increasingly shifting their marketing dollars to influencer marketing, and micro-influencers are getting a larger slice of the marketing dollar pie every year.Have you ever wondered how to become a micro-influencer? I’ll show you exactly how in this post.But first, we need to understand a little more about exactly what a micro-influencer is and what makes brands might choose you over a mega influencer like Kylie Jenner!What is a Micro-Influencer?Micro-influencers

Jim “Mattress Mack” McIngvale is a beloved and legendary businessman in Houston, Texas. He is well known for his love of God, family, and generosity. Yet, he may be better known for his ~$10 million World Series bets on his hometown Astros placed to offset another big bet - free furniture for his customers if the Astros won!Follow his story below to see how he went from $5,000 in his pocket

As a marketer, “Shiny Ball Syndrome” is a constant battle.I often get distracted by the latest marketing technique or the latest growth hack.A few times, these distractions came with a positive result. But most of the time, it simply leads to a loss of productivity.In this short post, I'll show you exactly how to avoid shiny ball syndrome, and the exact steps to 10x your productivity by choosing the right

After studying 100’s of ultra-successful people with unbreakable confidence, a pattern has emerged. The most successful people typically fall into two categories:They have a level of unbreakable confidence that is almost off the charts.They had low confidence, but an enormous chip on their shoulders. They need to prove themselves or prove someone in their life wrong.Confidence plays a huge role in success. Jeff Bezos credits his fast decision making as